I'm A Celebrity Get Me Out Of Here 2012 is being sponsored by Blue Insurances on TV3 in Ireland

Picked up a news story on the alters over the weekend that Blue Insurances Ltd has announced it is to sponsor reality show I'm A Celebrity Get Me Out Of Here! on 3e.

The three week marathon reality show that has been running for several years in the run up to Christmas is located in Australia. The concept was originally designed by ITV with the franchise being sold to a number of countries including France. The first programme was aired last night (Sunday 11^th November)

Blue Insurances Ltd  will be sponsoring the show under its brands Multitrip.com and Gadgetinsurance.ie.

The company will be  offering viewers the chance to win a flight to Australia with Etihad Airways for themselves and their three friends and  AUD$3,000 spending money and a backpackertravelinsurance .ie policy for each winner .

Blue Insurances Ltd joint Managing Director Ciaran Mulligan commented that "As an Irish company we are delighted to be partnering with an Irish national TV station bringing the show to an Irish audience and bringing brand awareness to new clients,"

The “celebrities” in the 2012 show include Linda Robson, Helen Flanagan, Colin Bakerand Ashley Roberts

Find out more about Blue insurances Travel and other products including car hire excess insurance here